MUMBAI: Leading content conglomerate, Zee Entertainment Enterprises Limited (ZEEL), has announced the launch of its Telugu movie channel, Zee Cinemalu. The channel is available on Dish and Sling TV in the US as a part of the popular Telugu pack. This launch brings the total tally of Zee channels in the US to 37, making Zee the biggest multi-cultural broadcaster in the United States.

Zee Americas business head Sameer Targe said, “Movies are an integral part of the lives of the Telugu audience and the stars of Telugu cinema are worshipped as demigods. The Telugu community in the USA is close to half a million strong and is growing at more than 10pc every year. With the positioning of ‘Dil Pai Super Hit’, Zee Cinemalu offers a wide variety of movies from different genres with an aim to win the hearts of the Telugu audience.”

To represent such a larger than life environment, megastar Chiranjeevi unveiled the Zee Cinemalu logo at an event in India last year in September, which was attended by the most prominent members of the Telugu film fraternity.

The channel will entertain US audiences with its major blockbusters including Akhil, Brahmotsavam, Kumari21F, Supreme and A Aa. To further engage viewers, Zee Cinemalu will showcase first-of-its-kind properties like ‘7 days 7 premieres’, the simulcast of mega events, Just For Laugh gags, ‘Bangaru Bujji’ - a filler which connects cinema and the day-to-day life of an individual and DSP Live in USA, a musical show featuring Devi Sri Prasad.