Mumbai: Big FM has triumphantly concluded its transformative campaign ‘Bano India Ke Angdaata’, becoming the first radio network to champion organ donation on a national scale. Reaching over 200,000 individuals, the initiative inspired thousands to pledge their support, spreading a powerful message of hope and compassion across the country.
At the heart of the campaign were Big FM RJs, including RJ Vrajesh Hirjee, RJ Akriti, RJ Sangram, and others, who not only championed the cause but also pledged to become organ donors themselves. Their efforts were amplified by Indian cinema stars like Rajkummar Rao, Kartik Aaryan, Sonakshi Sinha, and Sunny Leone, along with industry icons such as Farah Khan, Palak Muchhal, and Ankur Warikoo.
Eminent leaders, including minister of state for health & family welfare, Anupriya Patel and Goa chief minister Pramod Sawant, lent their support, alongside the National Organ and Tissue Transplant Organisation (NOTTO). The campaign also featured contributions from inspiring figures like Anil Srivatsa, a double gold medallist at the World Transplant Games, and ORGAN India, CEO, Sunayana Singh.
Key Highlights:
. Anthem Launch: The campaign introduced ‘Tu Farishta’, composed and sung by Aaman Trikha, to evoke emotional resonance.
. Collaborations: Partnered with NOTTO, athletes, and state-level organ donation organisations for regional impact.
. Innovative Initiatives: Live studio setups in metro trains and e-wellness programs reinforced the message.
. Stories of Impact: Heartfelt interviews with donor families and recipients showcased the life-changing potential of organ donation.
Big FM, COO, Sunil Kumaran expressed, “At BIG FM, we take pride in being the first radio network to champion the cause of organ donation on a national scale, inspiring meaningful conversations. This campaign transcends mere awareness, striving to ignite a movement among people to take decisive action towards organ donation. The overwhelming response, with thousands pledging their support and the campaign’s extensive reach nationwide, reaffirms our unwavering commitment towards bringing about a positive change.”
The campaign’s success underscores BIG FM’s unwavering commitment to fostering positive societal change through impactful initiatives.
