Mumbai: Disney+ Hotstar has unleashed an electrifying campaign for the OTT debut of Marvel Studios’ “Deadpool & Wolverine”, enlisting Bollywood star Vidyut Jammwal and YouTube sensation Bhuvan Bam to elevate excitement among fans. The dynamic duo brings a unique desi flair to the promotional efforts, amplifying the anticipation for this action-packed Marvel adventure, now available in Hindi, Tamil, Telugu, and English.
Vidyut Jammwal, celebrated for his martial artistry and action prowess, resonated with the film’s intense energy and spectacular stunts. Sharing his enthusiasm, Jammwal said: “I'm someone who enjoys action films, Deadpool & Wolverine took me on a ride unlike any other. The action in this film is exactly why I love this genre—jaw-dropping stunts, epic visuals, and I'm excited to watch the bromance between Ryan Reynolds and Hugh Jackman again. Wolverine has always been iconic for me and seeing him back in action with Deadpool is pure magic. What makes it even better is that it’s available in Hindi, Tamil, and Telugu, so Marvel fans get to enjoy all that action and energy in a way that feels even closer to home. It’s a ride you won’t want to miss!”
Meanwhile, Bhuvan Bam brought his trademark humour and relatability to the campaign. Through quirky, fun videos, Bam infused a local flavour into the wild chaos of Deadpool and Wolverine’s adventure, encouraging fans to enjoy the blockbuster in a way that feels closer to home. Sharing his excitement on the film’s debut, he said, “I've always admired Ryan Reynolds for his sharp wit and perfect timing—he’s just unbeatable when it comes to delivering a punchline! Watching him as Deadpool team up with Wolverine’s raw intensity makes for an insane combo that has you hooked from start to finish. There’s everything from wild action and razor-sharp comedy to real camaraderie and superpowers that are just epic to watch. For fans like me who love seeing these larger-than-life heroes in our own language, this one’s a total treat. I can’t wait for everyone to dive into this desi-style blockbuster experience—it’s the perfect mix of masala and dhamaal!”
Disney+ Hotstar left no stone unturned in amplifying the reach of “Deadpool & Wolverine” OTT launch. The campaign utilised platforms like PhonePe, Snapchat, and MCanvas, creating engaging and interactive experiences. From animated Deadpool & Wolverine content on PhonePe to custom Snapchat lenses immersing users in the Marvel universe, the promotions catered to a diverse audience and maximised visibility.
