MUMBAI: No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

 The chatbot has already got 2.5 lakh interactions and an average of 10 minutes time spent per user. This artificial intelligence-based gamified chat bot brings back nostalgia associated with book cricket. It adds to the layers of excitement by bringing witty characters like NavBot Singh Chatstri and some hard-hitting sledging, in addition to fun interactive games for which viewers can win exciting goodies and merchandise live.

The channel claims that the MNX Super League property on television has already seen a 24 per cent increase in GVTs, indicating an overall positive impact.

Conceptualised along with Carpe Diem Social Media Solutions, this first of its kind chatbot is unique in terms of its idea and execution. MNX Super League airs weeknights at 11 pm.

Also Read:

Content segmentation defines English entertainment, movies in 2017

Binge on your favourite movies with 'Anthology Weekends' on MNX