Mumbai: Times Internet owned MX Player has appointed Dina D’Souza as senior vice president of direct and OTT (AVOD) business, according to her LinkedIn profile.

MX Player is one of the largest AVOD OTT platforms in the country with a base of 300 million monthly active users.

“I’m happy to share that I’m starting a new position as senior vice president at MX Player! I will be driving the Direct and the OTT AVOD business for the organisation, in this new role,” said D’souza in the post.

D’Souza’s previous assignment was short video platform Trell as vice president and head of the monetisation. She was associated with Flipkart as director of the monetisation and before that was with advertising platform Pokkt as vice president of sales.

She has over 22 years of experience in sales and marketing across organisations such as 9XM Media, Microsoft, Yahoo! and Bennett Coleman and Co.

D’Souza has widespread experience across the media, internet and ad-tech industry and has worked in the revenue function across print, web, mobile, ad-tech and commerce products.