Internet Streaming Media Alliance forms IPTV workgroup

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Internet Streaming Media Alliance forms IPTV workgroup

MUMBAI: The US-based Internet Streaming Media Alliance (ISMA) has formed an IPTV workgroup. The goals of the workgroup are to monitor developing standards or specifications for deploying an IPTV system, to create an interoperability conformance program for IPTV and to promote solutions that pass conformance testing.
 
 

ISMA is a global alliance of industry leaders dedicated to the adoption and deployment of open standards for streaming rich media such as video, audio, and associated data over Internet protocols.

With the world-wide deployment of consumer broadband connectivity, the broadcasting community has faced the emergence of a new medium for video delivery to the home: the Internet Protocol. Whether referred to as IPTV, TV over IP, TV over DSL, or Broadband TV, it consists of the same set of techniques that allow the delivery of live video streams, as well as content on demand, to a subscriber through a broadband connection supporting Internet Protocol (IP), states an official release.
 
 

"IPTV deployments relying on proprietary solutions for one carrier network may not be applicable to another network. This creates additional development and integration costs for all the players such as carriers, headend providers, network equipments providers, and set-top box providers. Recognizing a clear need for standardization in many areas, the ISMA has created an IPTV work group to recognize and promote interoperable solutions where multi-vendor competition can be assured," ISMA IPTV workgroup chairman Jean-Francois Fleury said.