Mumbai: Moving on from the position of the head of corporate marketing at Sony Pictures Networks India, Aabha Sachdev has announced that she has joined Times of India Metro Supplements as brand head.

The announcement was made through her LinkedIn post that said: “Looking forward to working and learning from great industry stalwarts in this institution called ‘Times of India’.”

She brings over 21 years of in-depth experience in the media industry. She is a marketing leader who specializes in developing and executing marketing, PR, and brand association strategies for television and Bollywood film business. She did her MBA in marketing from the University of Pune and a certificate in digital marketing from Columbia Business School.

At SPNI, she successfully launched and promoted several popular shows and movies and is passionate about creating engaging and innovative campaigns that connect with the audience and drive business growth. Her earlier stints include Disney UTV Studios, and Disney Star.