MUMBAI: The Outdoor Lions shortlist at this year’s Cannes Lions has 22 entries from India with four each from McCann Worldwide, Leo Burnett and Brand David Communications, three each from Ogilvy and Mather and the DDB Mudra Group, two from Bates Mumbai and one each from Grey Worldwide and DraftFCB+Ulka.
The McCann’s campaign for Western Union Money Transfer earned it three entries in the sub category of Banking, Investment and Insurance for the Franklin Gandhi, Lincoln Fahd and Queen Mao executions.
The fourth entry from McCann is for the Keeping the Legends Alive for SaReGaMa India during the Sawai Gadharva music festival in the Special Build sub category.
All four entries of Leo Burnett’s are in the sub category Home Appliances, Furnishings, Electronics and Audio-Visual for its executions themed Cigarette, Socks, Fish and Eggs for Bajaj
Electricals Exhaust Fans.
Brand David’s entries are Pig Attack, Buffalo Attack, Deer Attack and Goose Attack in the sub category Cosmetics and Beauty, Toiletries & Pharmacy. The agency carried out the executions for Soliance Pharma Products Peptocid Antacid Tablets.
O&M’s work for Yahoo earned it two shortlist spots: one in the Special Build sub category (Carry Heavy Attachments) and one in the Transit sub category (Truck Attachment). Its third entry came in the form of the Chanting Lighter campaign it conceptualised and executed for the Cancer Patients Aid Association’s Anti Smoking Initiative. This entry falls in the Small Scale Special Solutions sub category.
The DDB Mudra Group secured its three shortlist entries for its work on Steadfast Shredders titled Elvis, JFK and Roswell in the Business Equipment and Services sub category.
Bates’ two spots on the shortlist were for the agency’s work for Park Avenue Wrinkle Free Shirts in the sub category Clothing, Footwear and Accessories.
Grey’s entry was shortlisted in the Home Appliances, Furnishings, Electronics & Audio-Visual sub category for its work on FujiFilm India, while DraftFCB+Ulka’s entry came in the sub category
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages for its campaign titled Falling Hoarding for Mumbai Traffic Police.
