Mumbai: Advent Public Relations has bagged the communication mandate for Kanodia Cement. As a part of this partnership, the PR agency will be in charge of planning, implementing, and managing the strategic & creative solutions of the company.
As a part of the mandate, Advent PR will focus on expanding and facilitating market engagement via print, digital media and establishing media presence. This association will strategically widen the awareness of the group and penetrate Kanodia’s reach to its potential audience in both the micro and macro markets.
Kanodia Cement is one of India’s pioneers in the cement industry and building material trading, known for its hassle-free home-building solutions. It is one of the fastest-growing cement manufacturers in the Northern, Eastern and Central regions. Its key product offerings which are tailor-made to suit the Indian climatic conditions, and aim to make its customers available with all kinds of cement, have helped Kanodia cement emerge as one of the most trusted cement brands in India.
Highlighting his views on the recent collaboration, Kanodia Cement's managing director Vishal Kanodia asserted, “Kanodia cement over the years has become a trusted brand name with its customers but with our aggressive expansion plans going forward, we were looking to work with a PR agency, who with the help of their in-depth knowledge on the industry, could use their expertise, to deliver us the package of integrated communication solutions, in-line with our brand vision and help us connect with our diverse customers across different platforms.”
“We wanted someone who could guide us on the right way to enhance the brand image of Kanodia and Advent PR met the criteria. We are confident that they will position our messages accurately,” he added,
Adding to it, Advent Public Relations director Kheman Kumar said, “We are thrilled to announce that we have been chosen as the potential PR and brand communications agency for Kanodia cement.”
Kumar also added, “We strive to deliver the best for our clients and we are confident that as their trusted communication partners we can support them in their vision and help them meet their goals. We are looking forward to starting our work on Kanodia cement to help them build and achieve the objective to upscale its business.”
