BENGALURU: Travel Trendz TV, an international TV channel that is dedicated to the cause of promoting world travel and tourism in its true perspective, has seen its official launch here.

The Hinglish channel plans to cater to over 65 per cent of the Indian population. Travel Trendz, promoted by Agrigold, a group with diverse interests has R Rama Rao Avvas as chairman, and Mohammed Abdul Azeem as executive director and CEO.

The infotainment channel plans to delve into tourism destinations from the Indian travelers perspective, in India as well as abroad. There will be some content from the perspective of people traveling into India. The channel plans to produce its own programs to a large extent.

"Our emphasis is on showing the different colors of India through unique programming. The channel has invested in extensively in its production as well as acquiring high quality international content with an objective to offer viewers 24x7 experience that is original, relevant and impactful. The channel will be meant for the entire family," said Travel Trendz director Apurupa Avvas.

At present it has canned around 600 hours of Indian programming and sourced another 200 hours of programming from a German producer. The outsourced programming is from the Indian travelers perspective says Travel Trendz head of programming Som Banerjee. "The middle class traveler will find the information that we provide on our programs useful," he said.

Besides the studio and head office in Hyderabad, Travel Trendz has offices in the NCR region and Mumbai. It plans to open an office in Bengaluru shortly.

At present, the channel is available in selected geographies and on Videocon D2H. "Talks are on with various delivery platforms like MSO, DTH operators, etc., and we should be accessible to 50 million viewers in India by mid August. We will be available in analog where digital is not there," says Travel Trendz president PR Sateesh. "Over the next two months, we should be available in 40 countries."

"We are creating a unique advertising or promotional opportunities which will help in creating awareness about traveling, about the places. We plan to offer what we call a 360 degree approach on digital platforms beyond television to the advertiser - this includes a print publication, online and mobile, more so for the B2B and the SME segment advertiser who may not be able to advertise on television," said Travel Trendz chief strategy officer Tajamal Husssain.