Star Movies to double marketing spend this year
MUMBAI: Star Movies will double its marketing spend this year as it shifts to a digital and on-air focus while retain
MUMBAI: Star has acquired the rights for a slew of shows for India including ?Pan Am? from Sony Pictures Television.
Star India senior VP, GM English channels Saurabh Yagnik confirmed the acquisition saying that other shows that have been bought recently include ?The River?, ?Missing? with Ashley Judd and ?Charlie Angels?.
Interestingly, ?Charlie?s Angels? was cancelled by US broadcaster ABC after just four episodes. The re-boot of the 1960?s series failed to gain traction.
Yagnik said that acquisitions have to make business sense. "We look at a show from the point of view of the cost, from the aspect of whether it will generate interest among viewers. The shows will air on Star World. We have to decide when to launch them."
?Pan Am?, starring Christina Ricci, centres around the iconic airline Pan American World Airways during the early 1960s. The story begins in 1963 and focusses on the pilots and stewardesses working for the world-famous airline.
?The River? from Steven Spielberg, meanwhile, is a paranormal/adventure/horror series that will debut during the 2011?12 television season on ABC as a mid-season replacement. Eight episodes will be produced for the first season.
The show follows the story of wildlife expert and TV personality Emmet Cole. Emmet set course around the world with his wife, Tess, and son Lincoln, while filming what would become one of the most popular shows in television. After he goes missing deep in the Amazon, his family, friends and crew set out on a mysterious and deadly journey to find him.
?Missing? is an action drama show. The story is about a worried mother played by Judd, whose son disappears while on a summer internship in Italy, takes it upon herself to travel to Europe and tracks him down. She is a retired CIA agent and uses every means necessary to get her son back.
The show also stars Cliff Curtis, Sean Bean and Nick Eversman.
MUMBAI: Star World is bringing one of the biggest television shows of the year, Terranova, for Indian audiences.
The sci fi adventure series is premiering in India just 12 days after its US airing, starting 8 October.
The 20th Century Fox Television co-produced series will air every Saturday at 9 pm on Star World.
Positioned as the most expensive production on television, Terranova has been shot across exotic locations in Australia with over 250 sets built for the shoot. The show boasts of breath taking visuals, with the average episode budget of $4 million.
Terranova is jointly produced by 20th Century Fox Television, Chernin Entertainment, DreamWorks Television and Kapital Entertainment. Based on an original idea by British writer terry Marcel, Terranova has a long list of executive producers behind the project- Peter Chernin, Steven Spielberg, Ren Echevarria, Brannon Braga, Aaron Kaplan, Katherine Pope, Justin Falvey, Darryl Frank, Jon Cassar, Craig Silverstein, Kelly Marcel and Alex Graves who is also the director of the series previews.
Star World has devised a two-month marketing plan for the big-ticket show centered on the objective of getting people to sample the visual delight that the show promises to be.
The promotion plan involves breaking the promo on air for the first time during the break of Avatar, the biggest movie of the decade for Star Movies. For off air marketing, it has tied up with Croma, the electronic store, to show the TerraNova promo in all outlets on all screens.
Multiplex partner Big Cinemas has allowed viewers to sample the movie like a trailer during the break of the movie in all theatres, across all screens. Online partner BookmyShow has carried banners on their homepage and for Landmark 3D standees and shelf stickers were created for Dinosaurs addicts to tune in to the show.
Star India general manager and Senior VP, English Channels Saurabh Yagnik said, "We at Star World are delighted to bring the biggest international launch of the year, Terranova on our channel! The scale and magnitude of the show is absolutely unique, placing it in a completely different league than any other show that has previously been seen in India. The biggest proposition for Terranova is that we are launching it only 12 days after its airing in the US. We are therefore sure to get a great response from our viewers who will be sampling the show for the first time on our channel. We are confident that the show will add more viewers to our bouquet and change the way English entertainment is viewed in the country."
Terranova is set in a future when the world is dying from overdevelopment and overcrowding. As a last resort, scientists find a way to go back to prehistoric Earth to try and undo the damage that has been caused. The show revolves around the Shannon family as they join the tenth pilgrimage of settlers to Terranova, the first colony established in a breathtakingly beautiful land.
Terranova has a huge star cast with the main characters being Jim Shannon (Jason O Mara), the devoted father and ex-police officer guides his family through the new world. Jim?s wife Elizabeth Shannon (Shelly Con) is a trauma surgeon and is the latest recruit in Terranova?s medical team. Josh Shannon (Landon Liboiron), his 17-year-old son who isn?t happy leaving his life behind. Maddy Shannon (Naomi Scott) who hopes Terranova will give her a chance to reinvent herself while her five year old sister Zoe (Alana Mansour) endangers their place in the colony.
MUMBAI: Star Movies has launched a new initiative, Star Movies Hollywood Premieres, to bring exclusive screenings of the Hollywood titles for their fans a day prior to their official theatrical release.
For the same, the channel will be leveraging the strength of their studio tie ups.
The channel will ask the viewers to participate in a contest and answer questions that will be broadcasted on Star Movies and their India Facebook Fan page. Lucky viewers will get the opportunity to attend the exclusive premiere screening of the latest upcoming movie title.
The property is kick starting with the premier of The Three Musketeers on 13 October at select theaters in Mumbai, Delhi, Bangalore and Kolkata.
To engage viewers further, the English movie channel will also conduct other activities during the screening like lucky draws which gives the viewers a chance to win a Blackberry and Star Movies branded merchandise.
Star movies also holds the exclusive right to premiere other Hollywood biggies like In Time, Twilight Saga- Breaking Dawn and The Darkest Hour among others.
Star India GM and Sr VP, English Channels Saurabh Yagnik says, "Star Movies is a Hollywood expert and a leading destination for the biggest Hollywood blockbusters in India. We are delighted to bring the most awaited and acclaimed Hollywood titles for our Indian viewers and are committed to growing the consumption of Hollywood movies here. We want to continue as Hollywood experts and believe in giving our viewers the complete Hollywood experience by launching a premium brand property, ?Star Movies Hollywood Premieres?. This will give the viewers the opportunity to exclusively experience the premiers, prior to their official theatrical release in India. We have tie ups with some of the biggest studios and aim to enhance viewer engagement and build brand Star Movies."
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