Star Movies to take viewers to Hollywood premieres

MUMBAI: Star Movies has launched a new initiative, Star Movies Hollywood Premieres, to bring exclusive screenings of the Hollywood titles for their fans a day prior to their official theatrical release.

For the same, the channel will be leveraging the strength of their studio tie ups.

The channel will ask the viewers to participate in a contest and answer questions that will be broadcasted on Star Movies and their India Facebook Fan page. Lucky viewers will get the opportunity to attend the exclusive premiere screening of the latest upcoming movie title.

The property is kick starting with the premier of The Three Musketeers on 13 October at select theaters in Mumbai, Delhi, Bangalore and Kolkata.

To engage viewers further, the English movie channel will also conduct other activities during the screening like lucky draws which gives the viewers a chance to win a Blackberry and Star Movies branded merchandise.

Star movies also holds the exclusive right to premiere other Hollywood biggies like In Time, Twilight Saga- Breaking Dawn and The Darkest Hour among others.

Star India GM and Sr VP, English Channels Saurabh Yagnik says, "Star Movies is a Hollywood expert and a leading destination for the biggest Hollywood blockbusters in India. We are delighted to bring the most awaited and acclaimed Hollywood titles for our Indian viewers and are committed to growing the consumption of Hollywood movies here. We want to continue as Hollywood experts and believe in giving our viewers the complete Hollywood experience by launching a premium brand property, ?Star Movies Hollywood Premieres?. This will give the viewers the opportunity to exclusively experience the premiers, prior to their official theatrical release in India. We have tie ups with some of the biggest studios and aim to enhance viewer engagement and build brand Star Movies."