MUMBAI: Disney UTV?s youth entertainment channel bindass is bringing back its reality show Beg Borrow Steal for the 10th season.

This time around, the show has a brand new host in Angira Dhar who will embark on an exhilarating journey set in the Indian heartland and tourist hot spot- Madhya Pradesh.

The tenth season will premiere on 29 March at 7 pm. Appy Fizz is the title sponsor for Beg Borrow Steal?s latest season.

The new backpacker will take on the challenge of travelling without any resources and attempt to steer her way across 1000 kilometers. This season, in addition to the tasks and rewards of the challenges against local competitors along the route, the ?Crew? has also added new twists to at each halt in Dhar?s journey from Bhopal to Orchha. Every time she loses a challenge she will need to accept an ?evil? dare, featuring arduous mini tasks, to try and waive her punishment.

Disney UTV executive director, youth channels - media networks Nikhil Gandhi said, "Beg Borrow Steal is one of our most successful franchises and gives our audience a differentiated viewing option within the reality space. This season we take the show into the heartland of Madhya Pradesh. While the tasks on the show are progressively tougher in each new season, this time we have introduced competition from a local expert - which means you need to win the task, not just successfully complete it."

Dhar said, "I am very excited to be a part of bindass and prove my mettle in Beg Borrow Steal. I look forward to the new challenges and destinations and hope that they are going to make for an interesting ride and an engaging season. The show will also give me an opportunity to discover untouched parts of Madhya Pradesh in a novel way!"

MUMBAI: Disney UTV?s youth general entertainment channel bindass is bringing back its flagship property Emotional Atyachar after October 2011.

bindass has tweaked the format of its iconic property as the fourth season makes its debut on 26 January. Instead of conducting the famous loyalty test on their partners, the participants will now narrate their experiences in relationship crises.

While the participant narrates his/her story with host Pravesh Rana, the whole incident will be enacted between the narrations.

Says Disney UTV executive director youth channels - media networks Nikhil Gandhi says, ?After three successful seasons, we were flooded with feedback on EA. While analysing the feedback and reaching out to the audience, we realised that people are inspired to take matter into their own hands and set things right. We decided to change the format based on that insight.?

The show will be aired every Saturday at 7 pm with repeats throughout the week.

This season will have a minimum of 15 episodes which may be extended considering the popularity and demand in the coming weeks. The show has had celebrities from Bollywood and sports being featured in it. For this season though, there will not be any celebs.

?Our tweaked format is such that the focus will be on the participant. It doesn?t lend too well to the presence of a celebrity. So this time, we will have no celebrities on EA,? informs Gandhi.

The show?s promo was released on YouTube first and then on television with network channels. This was done in keeping with the bindass? thrust on online media in its promotion plans. Apart from YouTube and social media portals like Twitter and Facebook, the channel has tied up with 1000 screens across 40 towns and cities where the EA promos will be shown.

?We also have plans to tie up with dating sites for innovations and associate with event specific sites. For example, if there is a major cricketing event, we shall tie up with a cricket information website,? says Gandhi.

In the ATL domain, the show will be heavily promoted on television, outdoor and in the regional space by tie ups with local radio stations. The show is powered by Score Condoms.

MUMBAI: Disney UTV?s youth GEC bindass is all set to bring back its popular show Big Switch for its fourth season. The latest season will premier on 13 January and will be aired on Sundays at 7.00 pm. The title sponsor of the show for the season is Woodland.

Big Switch across its successful three seasons took the affluent Indian youth out of their comfort zone and tested their mettle by putting them in tough, challenging and unfamiliar situations. Season one saw rich celebrities living in the slums while in season two, youth switched homes and parents. Season three saw well known director Rohit Shetty mentor rich kids encouraging them to live a life without the luxuries that they were used to. This season Big Switch will raise the bar making it not only about survival, but survival with a group of friends!

The 4th season of the show will hunt for India?s Toughest Raeeszade as three brat packs who have redefined the term ?rich and spoilt? take a life-changing journey across the toughest terrain of Himachal Pradesh with nothing but a bag of bare essentials. Marking a first, the fourth season will see the brats fight it out along with their friends as "packs" and get their stamp of individuality by showcasing their camaraderie and friendship within the group. This season will focus on the ?Survival of the Brat Pack? by testing their physical, mental, emotional ability of the contestants

Disney UTV executive director youth channels - media networks Nikhil Gandhi said, "The bindass Big Switch format is a path breaking concept with a very purposive goal. What we bring to our viewers is a unique experience of change. With the introduction of brat packs, Big Switch 4 will while creating a life changing journey also bring alive the spirit of friendship, the moments and situations in the show will showcase viewer?s genuine stories of human transformation and a lot of entertainment. Big Switch is in Season 4 and is extremely popular with the youth."

The season will be hosted by television actor Gaurav Chopraa who will take on the mantle of ?Big Brother? in the show to encourage and lead the contestants. Coming from an affluent background himself, Chopraa knows a thing or two about toughing it out in the ?real? world.

"The journey has not been easy. I had to work for endless hours-often more than 20 hours a day. On many occasions I even questioned my choice of industry. But then somehow I fought on. Therefore I identify with these 12 contestants are and I see myself in them. I have been there and done that...If I could struggle, go through hardships and make it, then so can they and I will guide them and help them as their ?Big Brother?. My aim is to try and change their outlook towards life, I am totally looking forward to the handpick India?s toughest Raeeszade!" said Chopraa.