Beg Borrow Steal back for 10th season on Bindass

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Submitted by ITV Production on Mar 21
Indiantelevision.com

MUMBAI: Disney UTV?s youth entertainment channel bindass is bringing back its reality show Beg Borrow Steal for the 10th season.

This time around, the show has a brand new host in Angira Dhar who will embark on an exhilarating journey set in the Indian heartland and tourist hot spot- Madhya Pradesh.

The tenth season will premiere on 29 March at 7 pm. Appy Fizz is the title sponsor for Beg Borrow Steal?s latest season.

The new backpacker will take on the challenge of travelling without any resources and attempt to steer her way across 1000 kilometers. This season, in addition to the tasks and rewards of the challenges against local competitors along the route, the ?Crew? has also added new twists to at each halt in Dhar?s journey from Bhopal to Orchha. Every time she loses a challenge she will need to accept an ?evil? dare, featuring arduous mini tasks, to try and waive her punishment.

Disney UTV executive director, youth channels - media networks Nikhil Gandhi said, "Beg Borrow Steal is one of our most successful franchises and gives our audience a differentiated viewing option within the reality space. This season we take the show into the heartland of Madhya Pradesh. While the tasks on the show are progressively tougher in each new season, this time we have introduced competition from a local expert - which means you need to win the task, not just successfully complete it."

Dhar said, "I am very excited to be a part of bindass and prove my mettle in Beg Borrow Steal. I look forward to the new challenges and destinations and hope that they are going to make for an interesting ride and an engaging season. The show will also give me an opportunity to discover untouched parts of Madhya Pradesh in a novel way!"