MUMBAI: "News is how you define it; we define it broadly as news and information. We?re expanding the audience that is watching CNN. In order to be successful, we need to bring new viewers." These remarks were made by news broadcaster CNN Worldwide president Jeff Zucker this week at the AllThingsD conference.

He noted that CNN is held to a higher standard. He also feels that CNN needs to focus more on content that one normally finds on channels like Discovery. This way new viewers will come in and he gave the example of ?Anthony Bourdain?s Parts Unknown? to make his point.

He said that Fox News and MSNBC have become political news channels, not news in general. And other channels are so focused on Washington and politics that they haven?t covered the many big non-political news events well over the past two months, which is why CNN has gained audience in that period. "While they are covering events in Washington from a political point of view that leaves the news for us to cover. That doesn?t mean we can?t cover politics, but politics is just one part of the news. We are covering politics and much more, and I think that is the opening for us."

He also defended the news broadcaster from charges that it did not correct its report on the boston Marathon bombings soon enough. "We made a mistake in Boston where we reported there had been an arrest. In fact, we corrected that mistake with 45 minutes," Zucker added.

MUMBAI: Deborah Turness, who was ITV News editor in the UK has been named US news broadcaster NBC News president. The announcement was made by NBCUniversal News Group chairman Pat Fili-Krushel.
 
Turness joins CNBC president Mark Hoffman and MSNBC president Phil Griffin as part of the NBCUniversal News Group leadership team reporting to Fili-Krushel. She will be based at the NBC News headquarters at 30 Rockefeller Plaza and begin her new role on 5 August 2013.

As president, Turness will be responsible for all aspects of the NBC News division including the programmes ?NBC Nightly News with Brian Williams?, ?Today?, ?Meet the Press? and ?Dateline? as well as its news bureaus around the world. She will also oversee all breaking news, investigative and enterprise reporting, along with the division?s digital properties including NBCNews.com. Additionally, she will have oversight of Peacock Productions, an in-house production company.
 
Fili-Krushel said, "Deborah has built an outstanding reputation as both a journalist and business executive with a proven track record for innovation and collaboration. She is a leader with a global perspective, who is also very familiar with NBC News, having worked closely with us through our partnership with ITN. Her passion for the news business, combined with her creativity and vision, will be a tremendous asset to NBC News, and I?m very pleased to welcome her to the team."

Turness said, "It is quite simply the greatest imaginable honor to be named as the next president of NBC News. I am hugely excited by the opportunities that lie ahead and look forward to working with the talented journalists and technicians who make it one of the great global news operations."