MUMBAI: Tanveer S. Uberoi, a seasoned Google stalwart, has hopped over to Singapore to take on the role of director of vendor partner management sales for APAC. After nearly a decade navigating the labyrinthine Indian market, he's now tasked with supercharging the region's small and medium-sized business (SMB) ecosystem.

Uberoi’s LinkedIn profile reads like a Google career highlight reel, with stints as director of mid-market sales and director of agency partnerships and sales, all within Google customer solutions (GCS). Before his Google days, he was cutting deals at Times Network and IMG.

His time at IMG saw him rubbing shoulders with the big leagues, handling sponsorship sales for the IPL, ATP 250 (Chennai Open), and Lakme Fashion Week. He even dabbled in naming rights, commercialising projects like the Rapid Metro in Gurgaon. It's a proper sports and entertainment extravaganza.

Before IMG, Uberoi was spinning tunes at Fever 104 FM, where he was responsible for commercialising on-air inventory and developing sponsorship properties. And before that, he was flexing his marketing muscles at LG Electronics, managing brand portfolios and handling hefty marketing budgets. It's safe to say he's seen a bit of everything.

Now, at Google APAC, he's tasked with partnering with key vendor partners to grow the SMB scene.