MUMBAI: The Indian Garage Co (TIGC) has struck a deal with Warner Bros Discovery Global Consumer Products (WBDGCP), unleashing a new collection that's a proper mash-up of superhero swagger and cartoon capers. It’s aiming to tickle the nostalgia bone of Gen Z, blending iconic characters with modern street style.
Think Batman's brooding aesthetic mixed with Looney Tunes' lunacy, and you're halfway there. The collection spans everything from DC superhero streetwear to Tom and Jerry's playful designs, all aimed at the fashion-forward youth who want to wear their fandom on their sleeves – literally.
Take a look:
* DC Super Hero Collection: Embrace the power of Superman, Batman, The Flash, and Wonder Woman with high-quality DC Super Hero-inspired streetwear.
* Batman Collection: Dark, minimal, and Gotham City inspired aesthetics for fans of the Dark Knight.
* Superman Collection: Bold, powerful, and statement-making styles infused with strength and heroism.
* Cartoon Network Collection: Nostalgic yet fashionable classics for those who love timeless characters.
* Looney Tunes Collection: Fun, graphic-heavy streetwear featuring Bugs Bunny, Daffy Duck, and more.
* Tom and Jerry Collection: Playful yet sophisticated styles that capture the timeless antics of this beloved duo.
TIGC founder & chief executive Anant Tanted is quite kicked up about the partnership. "We're pleased to bring this unique collection inspired by Warner Bros. Discovery’s IPs to our customers. This collaboration blends the magic of these iconic characters with our commitment to making high-quality, global trend-forward fashion accessible to all, especially the GenZ audience. We believe this collection will resonate with fans and fashion-enthusiasts of all ages, offering a fresh and exciting way to express their love for these timeless stories."
The collection boasts a smorgasbord of apparel, including comfy tees, polo shirts, shorts, jogger pants, and co-ord sets. It's a proper wardrobe refresh for anyone wanting to inject a bit of cartoon chaos into their style.
TIGC, established in 2012, has grown into a Rs 400 crore enterprise, with ambitions to hit Rs 1,500 crore in the next five years. It’s operating under a House of Brands format, with menswear, womenswear, and plus-size menswear all under one roof. The aim is to be the go-to for gen-z fashion, and with this new collection, the company might just achieve it.
