MUMBAI: Hungama has announced a partnership with Ultra Music Festival’s Road to Ultra Tour India to be held in Mumbai on 7 September and in Delhi on 8 September.
Headlined by The Chainsmokers, the festival has created a buzz within the music circuit and is being eagerly anticipated by music lovers in India and around the globe.
Hungama is associated with the festival as the official digital partner, and will offer EDM fans access to the 'Road to Ultra' specials and curated playlists comprising the best tracks by the festival headliners, along with some of their remixed versions, across its network including Hungama Music, Hungama Play, Tata Sky Music+ and more.
Commenting on the association with Road to Ultra, Hungama.com CEO Siddhartha Roy said, “Hungama is set to become the ultimate destination for The Chainsmokers’ fans with a wide range of audio and video playlists curated specially for the festival. Interestingly, the Chainsmokers are among the top five most popular artistes on our platform."
Hungama has also lined up a Road to Ultra special on Tata Sky Music+.
Hungama is also running contests for the Hungama Music app users that gives them an exclusive chance to win tickets, and be a part of the biggest EDM festival of the year!
Percept Live's Karan Singh says, “Hungama has been a preferred partner for digital amplification for our events of such magnitude."