MUMBAI: Popular video-sharing app Chingari has entered into an agreement with Kadak Entertainment in a bid to affirm its presence in the Marathi regional market. 

Started by two women entrepreneurs Shruti Akshay Munot and Mayoorii Swwapnil Munot, Kadak Entertainment has created three marquee properties and offers content of various topics and genres for the Marathi audience.

Shruti and Mayoorii are sister-in-laws, and they have been doing pathbreaking work to crush the image that popular culture has painted for this particular relationship. 

With this new collaboration, Chingari aims to strengthen its regional content library. The short video app has been forging ties that fortify its regional presence and this association with Kadak entertainment too is a step in this direction.

"Breaking stereotypes and working to our best potential to offer wholesome entertainment to our user base has been a brand philosophy for Chingari. Kadak Entertainment has the same brand values and we see a natural fitment with them and are glad to have them on board," said Chingari App co-founder and CEO Sumit Ghosh. 

Chingari App COO and co-founder Deepak Salvi said that it is always a pleasure to collaborate with like-minded partners like Kadak Entertainment. 

"With Kadak Entertainment coming on board we have enhanced our Marathi library even further. At Chingari we have always strived to offer better and greater content to all our users and add to our regional library and we will continue to do that as we go along," he added. 

Shruti Akshay Munot and Mayoorii Swwapnil Munot said, "We make sure that Chingari users will get more content for entertainment as Kadak Marathi has various plans of content creations and lots of campaigns in association with the app. The fresh content of Kadak Marathi meets the wide reach of Chingari to deliver maximum entertainment to the maximum number! Here’s to a great start and a long-lasting association that brings out the best for our audience."