MUMBAI: In tune with the latest international celebrity trends, lifestyle and entertainment channel Zoom has kicked off a series of Red Hot Countdown activities.
The ten categories that the channel would cover include Most Desirable Women, Most Desirable Men, Most Wanted TV Stars and Most Popular TV Couples.
Zoom has already unveiled the first of the series which selected the most desirable women alive in India. Among the final 25 most desirable women chosen, Bollywood actresses made it to the top five with Bipasha Basu winning the title. Aishwarya Rai, was second and Priyanka Chopra was voted third.
Zoom has already completed its selection process through online voting (via indiatimes.com), which was later collated with the verdict of a six-member celebrity & media jury.
The channel presently telecasts archival footage and interesting trivia of the celebrities through a voice over driven show, and thereby sets the ground for viewers to express their opinion. Viewers in turn can SMS their votes to 8888 and will be rewarded if their choice matches the jury's selection.
The next in the line, a search for the Most Desirable Man, will be held on 21 and 22 January. Irfan Pathan, Omar Abdullah, Abhishek Bachchan, John Abraham, Hrithik Roshan, Shahrukh Khan, Kay Kay Menon, Rahul Gandhi, Saif Ali Khan and Rahul Dravid are amongst the top 50 wannabees.
According to Zoom programming head Aparna Pande, the channel has taken up the property as an annual feature. Zoom COO Upen Roop Rai speaks about the initiative, "With the Red Hot Countdown, that debuts this year on Zoom, we are reiterating our position. The validity of the countdown is bound to be accepted, since it has been compiled by the czars in the film industry as well as media and most importantly the Indian audience."
Schedule for the contests coming up:
1. Most Desirable Men (21 & 22 January)
2. Most Wanted TV Stars (28 January)
3. Most Popular TV Couples (29 January)
4. Most Fashionable (4 February)
5. Generation Next (5 February)
6. Most Wanted Vamps and Villains (11 February)
7. Most Beautiful Couples (12 February)
The Red Hot Countdown series will be telecast Saturday & Sunday at 7:30 pm till mid- February and will be repeated every Tuesday (today onwards) at 9 pm.
