Mumbai: ZEE Entertainment Enterprises Ltd. (ZeeL) announced on Thursday that it had won a gold award at the Brandon Hall Group Excellence Technology Awards 2022 for the best advance in emerging learning technology. The Brandon Hall Group named the company's digital learning platform, Digicademy, as one of the best technology-based learning initiatives in the world.
The prestigious awards forum has been recognising the world's best organisations that have successfully implemented policies and programs. Brandon Hall Group has a 28-year legacy of delivering world-class research and advisory services by combining research studies with best practices from awards.
In accordance with the company's long-term Zee 4.0 vision, the organisation has been institutionalising a strategic redesign and restructuring to develop and promote a learner-centric approach. Zee has consistently driven a culture of 'continuous learning' through the implementation of its iconic 'academy of excellence' model, taking a pioneering approach. The 'academy of excellence' model, which includes successful initiatives such as Compliance Academy, Digicademy, and Lead-Your-Ship Academy, is making significant strides in capability-building and developing a culture of fostering talent through upskilling, with the goal of charting the next phase of growth.
Digicademy, the company's first-of-its-kind product, has received recognition for its robust AI-powered learning experience platform (LXP). The program's goal was to establish four distinct propositions: skill development, learner centricity, business impact, content integration, and curation. The company has formed a strategic partnership with EdCast, providing onboarding assistance and integrating the platform's processes. Furthermore, the AI-powered platform is augmented by Go1 Content Hub, the content aggregator.
The platform provides personalised learning experiences to all Zee employees based on their roles, functions, and levels through content recommendations. Furthermore, it offers access to upskilling and role-based skill development via a unique feature known as the "skills directory," which uses the "Burning Glass Taxonomy" to recommend courses on functional, behavioural, and leadership skills for each role. Another intriguing feature of the platform is the ability to create custom dashboards and gain in-depth visibility on learning metrics.
Talking about the award victory, Zee Entertainment Enterprises Ltd. head HR and content SBU culture and capability development Dheeraj Jaggi said, "With an ethos consisting of technology, disruption, and innovation, Zee has been successfully pioneering the digital transformation in India's media and entertainment industry. Following a future-ready approach, Zee has been laying the roadmap for the next phase of growth, directing employees towards self-development and business growth while also creating an agile, data-driven, creative problem-solving, innovation-driven enterprise culture. Keeping up with rapid digitization globally, Digicademy aims to democratise learning by making it convenient, accessible, and learner-centric."
The enterprise culture & capability development team chose a quirky, new-age approach to ensure widespread and effective adoption by driving topical internal learning campaigns on a monthly basis, garnering positive employee feedback, and ensuring a progressive work environment. Digicademy received a tremendous response from both internal and external stakeholders as a result of these tactical campaigns, successfully onboarding 98 per cent of employees and consistently breaking global and AMEA records.
The enterprise culture & capability development team chose a quirky, new-age approach to ensure widespread and effective adoption by driving topical internal learning campaigns on a monthly basis, garnering positive employee feedback, and ensuring a progressive work environment. As a result of these tactical campaigns, Digicademy received a tremendous response from both internal and external stakeholders, successfully onboarding 98 per cent of employees and consistently breaking global and AMEA records.
