MUMBAI: Movies Now 2 made an exit in this week’s data making way for the entry of Zee Studio whereas Movies Now toppled Star Movies taking the number one position in the English Movies genre. The players in the genre observed an increase in its viewership. Channels in the English entertainment space witnessed mixed ratings this week.
According to the week 4 ratings data of Broadcast Audience Research Council (BARC) India, players in the infotainment genre saw a hike in their ratings except History TV18.
Living Foodz continued to dominate the Lifestyle space, with the channels observing mixed ratings this week.
English Entertainment
Star World with an increase in ratings sustained its number one position with 312 Impressions (‘000s) as to 258 Impressions (‘000s) last week followed by Comedy Central at the second place with 265 Impressions (‘000s). AXN stood at the third position with 224 Impressions (‘000s) whereas Zee Cafe took the fourth place with 191 Impressions (‘000s). Colors Infinity SD maintained itself on the fifth rank with 84 Impressions (‘000s).
English Movies
Movies Now toppled Star Movies thus dominating the genre with 3181 Impressions (‘000s). Star Movies with 2514 Impressions (‘000s) stood at the number two position. Sony Pix with 1855 Impressions (‘000s) grabbed the third position followed by Zee Studio at the fourth position with 1342 Impressions (‘000s). HBO took the fifth place with 1314 Impressions (‘000s).
Infotainment
Discovery Channel continued to rule the genre with 4916 Impressions (‘000s) as compared to 4193 Impressions (‘000s) in week 3. History TV 18 was at the second spot with 3915 Impressions (‘000s). National Geographic with 2913 Impressions (‘000s) and Animal Planet with 2854 Impressions (‘000s) took the third and fourth position, respectively. Nat Geo Wild stood at the fifth position with 2828 Impressions (‘000s).
Lifestyle
Living Foodz sustained its number one position with increased ratings from 1770 Impressions (‘000s) in week 3 to 1907 Impressions (‘000s) this week. Fox Life sustained at the second berth with 886 Impressions (‘000s) followed by FYI TV18 with 561 Impressions (‘000s). Food Food with 549 Impressions (‘000s) and TLC with 354 Impressions (‘000s) bagged the fourth and fifth position, respectively.
