MUMBAI: With a growth of 0.83 per cent as compared to last week (37), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 38 of Chrome Data Analytics & Media.
In the Hindi news genre, DD News gained the highest OTS with 99.9 per cent in HSM excluding the less than 1L-market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the music genre with the growth of 0.79 per cent in HSM excluding the less than 1L-market. MTV Beats was the most benefitted channel in this category with 93.2 per cent.
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The third position in the gainers was garnered by the sports genre in All India 1 Lakh+ market with 0.35 per cent OTS. DD Sports gained the highest OTS with 91.5 per cent.
The kids genre was at the fourth position in the list with 0.22 per cent growth and Nickelodeon catered to 91.1 per cent OTS in All India 1 Lakh+ market.
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The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.20 per cent. In this category, DD National topped the OTS chart with 99.3 per cent in HSM excluding the less than 1L-market.