MUMBAI: With a growth of 1.24 per cent as compared to last week (21), the Hindi News genre marked the highest opportunity to see (OTS) among all categories in week 22 of Chrome Data Analytics & Media.
In the Hindi news category, India TV gained the highest OTS with 98.8 per cent whereas Zee News' OTS was 93.3 per cent in HSM (Hindi-speaking markets) excluding 1L- towns.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer's list of OTS was grabbed by the religious genre with the growth of 0.90 per cent in HSM excluding 1L-market. Aastha was the most benefitted channel in this category with 96 per cent whereas God was the most affected one with 79 per cent OTS.
The third position in the gainers was garnered by Hindi movies genre in HSM excluding 1L-market with 0.74 per cent OTS. Rishtey Cineplex gained the highest OTS with 93.9 per cent whereas Zee Cinema had a 92.4 per cent OTS.
The youth genre was at the fourth position in the list with 0.65 per cent growth and MTV reported to 92.1 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market.
The fifth position in gainers list was bagged by the music genre with a growth of 0.28 per cent. In this category, Sony Mix topped the OTS chart with 93.6 per cent on an all-India basis in week 22 of Chrome DM.
Among the losers, sports was the most affected genre with a drop of 2.61 per cent OTS in HSM excluding 1L-market with Star Sports 1 recording the highest fall in OTS in the segment with 64.3 per cent whereas DD Sports was the least affected with 93.5 per cent
The English movies category recorded a fall of 0.53 per cent OTS in six metros. Sony Pix topped the list with a 63.5 per cent OTS in week 22.Zee Studio had a 57 per cent OTS.
Business news and English GECs pocketed third and fourth positions with a drop of 0.57 per cent and 0.30 per cent, respectively. NDTV Profit/Prime in the business news genre and Zee Cafe in the English GEC dipped with 61.8 per cent and 53.4 per cent OTS, whereas Zee Business and AXN topped the chart with 83.4 per cent and 60.4 per cent, respectively.
Kids- All India genre stood at fifth position with a fall of 0.01 per cent OTS with Sony Yay holding the last position in the Top 5 channels' chart with 77.9 per cent and Nickelodeon leading the chart with 89.9 per cent OTS in 1L-market.
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