MUMBAI: With a growth of 0.8 per cent as compared to last week (29), the sports genre marked the highest opportunity to see (OTS) among all categories in week 30 of Chrome Data Analytics & Media.
In the sports genre, DD Sports gained the highest OTS with 93.6 per cent in All India 1 Lakh+ market.
The religious genre, which was leading the chart for past two weeks, is nowhere to be seen in top gainers. Last week, the religious genre was the only one present in the top five list because the highest growth was 0.03 per cent.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with a growth of 0.19 per cent in HSM excluding the less than 1L-market. UTV Movies was the most benefitted channel in this category with 93.5 per cent.
The third position in the gainers was garnered by kids genre in All India 1 lakh+ with 0.15 per cent OTS. Nickelodeon gained the highest OTS with 90.2 OTS.
The Hindi news genre was at the fourth position in the list with 0.04 per cent growth and ABP News catered to 97.6 per cent OTS in HSM excluding the less than 1L-market.
The fifth spot was garnered by business genre with the minimum growth of zero per cent and Zee Business was the most benefitted channel with 86.2 per cent OTS in six metros.
