Mumbai: According to a press release by the company, Neo Sports channel has met with unprecedented success in its efforts to rebrand and repackage domestic cricket. The viewership ratings touched new heights with the Ranji Trophy Finals between Mumbai & Bengal. The Finals saw peak ratings in the range of 2 TVRs across key markets like Mumbai - 2.1, Delhi - 2.1, Kolkata - 1.7 & WB 1 mn+ - 1.7.

Additionally, the finals also propelled the Neo Sports ratings ahead of general entertainment, movies, news & music channels across key metros, Source: TAM, TG:CS Males Sec AB 15 years +, February 2nd - February 5th, 2007. Even markets not affiliated to the teams playing in the final garnered high peak ratings with UP 0.1-1mn - 1.6, AP 0.1-1mn - 1.3, Gujarat 0.1-1mn - 1.5, Gujarat 1mn+ - 1.2, Maharashtra 1mn+ - 0.9, Rajasthan1mn+ - 0.8, Bangalore - 0.7.

"Neo Sports has been highly successful in marketing and presenting Indian domestic cricket. From the Challenger series to the Ranji Trophy, we have consistently managed to garner significant viewership. This only reaffirms our belief that Domestic cricket, when packaged well can attract large audiences. We now look forward to the All Star Series for The Deodhar Trophy starting 25th February to continue in the same vein especially with the inclusion of some of the key Indian players heading for the World Cup." said Neo Sports Broadcast Pvt. Ltd.CEO Shashi Kalathil.

Neo Sports which launched on October 1st, 2006 with the Challenger Series, became the No.1 sports channel within the 1st week of launch on the back of domestic cricket. Neo Sports Broadcast Pvt Ltd has an exclusive distribution tie-up with Star India, to take Neo Sports across the length and breadth of the country. The channel is available on Cable, DTH and new media platforms.