MUMBAI: Fox International Channels (FIC) has launched a new sales platform - Fox Media, which will take the company’s global sales to a new level with a comprehensive approach to global cross platform media buying and sponsorships.
Fox Media, which represents three media brands namely Fox, National Geographic and Fox Sports in its portfolio, will enable innovative ad sales partnerships, including native advertising and branded content, across multiple platforms. From a single point of contact, local, regional and global clients will be able to connect to quality audiences across FIC’s 1.825 billion strong TV footprint and nearly 130 million unique monthly online users.
Fox Media is the only network group with a track record of successful global sponsorships. In a recent example, Fox Media and Microsoft Surface partnered on this summer’s #1 scripted drama, Wayward Pines, from M. Night Shyamalan.
“At FIC, we turn the best TV shows into global cultural events; and with the launch of Fox Media, we’re uniquely positioned to deliver them to global, pan-regional and local brands who want to tell a bigger story, both on the big screen as well as the personal screen,” said FIC president and CEO Hernan Lopez.
Fox Media can leverage the power of more than 1.825 million homes, including 245 million homes for Fox, the 440 million homes for National Geographic Channel and Fox Sports, which is available in 90 million homes.
The Fox Media sales team, helmed by executive vice president, advertising sales & corporate communications Europe Deborah Armstrong, EVP ad sales and partnerships Asia Pacific and Middle East Simeon Dawes and SVP ad sales Latin America Juan Vallejo, will be driving the global sales initiative forward. The team will collaborate closely with the Fox sales team in the US to deliver a worldwide offering, while also supporting regional clients with the same multi-platform campaigns.
“The global partnerships we have executed in the past with Microsoft and Samsung as well as our upcoming campaigns are all excellent examples of the creative, comprehensive, cross-platform solutions Fox Media is able to deliver with our unrivaled reach in the coveted 18-49 demo. Our goal is to match global brands with Fox, National Geographic and Fox Sports; three of the world’s most powerful media brands, offering distinctive choices by genre, market, audience and media. We provide one stop access to the Fox world across entertainment, sports and factual programming and deliver global cross-media sponsorships that maximize the winning combination of TV and online,” said Armstrong.
Fox’s in-house creative teams will now be know globally as FoxLab and will continue to deliver integrated, a la carte, cross-media campaigns to clients in any industry segment across the most desirable genres and audiences. These powerhouse creative teams produce work with the Fox Media partners that connects deeply with audiences everywhere, sharing a brand vision that creates true chemistry.
“With the expansion of FoxLab to service clients in every part of the world, we’ve become a truly full service creative and content partner, well positioned to offer quality marketing partnership, branded content campaigns and native advertising relevant across all screens. It’s not just about channels anymore. We reach consumers across all media,” added Lopez.
