Mumbai: Promax India has announced the latest edition of its conference and awards event titled ‘Art of Pivot: Promax India Virtual 2021'. The entertainment marketing community will bring the speakers from the UK, New Zealand, Russia, and Australia for the event that is scheduled to take place between 22 and 24 September.
The event will host keynote sessions, a series of quality discussions that is synonymous with Promax.
Eoin McLaughlin on How to be Brave
Eoin works at 4creative, (UK Channel 4's in-house agency) where she is responsible for managing the creative department. 4creative is a winner of four D&AD black pencils, a BAFTA, and many more awards. The agency writes and produces provocative and innovative work across all Channel 4 brands and services.
This multi-faceted creative director also writes children’s books. Her debut The Hug was named a ‘Book of the Year’ by The Guardian and has been translated into 19 languages. Eoin’s session will talk about 'taking creative risks - and be rewarded'.
Hunting the Killer Idea by Nick McFarlane
Nick has two lives: One as design director for Raydar/Proximity New Zealand, where he builds brand identities for clients and brings them to life through ad campaigns and activations. The other is as a graphic agitator – where he burns the midnight oil on a range of projects that allow for a story to be told through any medium – be it a book, brand, or bottle of rum! He’s exhibited art from the UK to Los Angeles to New Zealand and designed The Prodigy’s top-selling album-cover artwork.
In his session, Nick will take the audience on a rugged journey through the creative process, retracing his steps, the highs, lows, and lessons learned the hard way, are woven together into an epic hunting yarn, that will shock and surprise at every twist along the way.
Big Phenomenal of a Small Channel by Anna Godunova
Anna Godunova has over 13 years of TV marketing experience. As a member of on-air promo teams of a number of Russia’s leading TV channels, she has worked her way up from a copywriter to the department head. Anna is currently the on-air promo director of TNT4 entertainment TV channel, which has received a number of international awards in marketing.
Creative Content Production: Storytelling that sticks; the art of strategic storytelling by Kellie Brown
Kellie has worked in social and digital media and creative content production locally and abroad for over 10 years spending six as Foxtel’s self-proclaimed social media 'kween'! Kellie spearheaded digital and social content production across the Foxtel platform, launching some of the biggest TV shows in the world into the Australian market including Game of Thrones, Big Little Lies and The Walking Dead as well as producing bespoke content for Foxtel’s award-winning local productions such as Wentworth, Picnic At Hanging Rock, Lambs of God, A Place To Call Home, Ron Iddles: The Good Cop, The Kettering Incident and Secret City across the digital and social landscape earning numerous industry awards, multiple Gold Promax Awards and even bagging a Cannes Lion for 'Outstanding Innovation'. In September last year, she launched her own creative content production house, Storykeller Productions.
