Mumbai: Sun TV Network has appointed Dhirendra Yashwant as head of marketing for its newly launched general entertainment channel (GEC) Sun Marathi.

Sun TV Network is one of India’s largest broadcasters and has a massive viewership in the South. It recently forayed into Marathi GEC space with the launch of the free-to-air channel Sun Marathi.

Yashwant was previously associated with Shemaroo Entertainment as DGM – marketing for two and a half years. During his 13 years in the TV industry, he has been associated with Zee Entertainment Enterprises Ltd (ZEEL), and Times Network.

He has experience launching new channels including the launch of Marathi film channel Shemaroo MarathiBana and Hindi GEC Shemaroo TV in his previous assignment. Shemaroo MarathiBana crossed the 100 GRPs mark in the fifth month of operations, which set a milestone in Marathi television. He also has experience working on the Marathi channels Zee Marathi and Zee Talkies during his stint at ZEEL.

His expertise lies in managing TV brands across various genres including GEC, films, music, business and general news and across multiple languages including English, Hindi, and Marathi. His media experience includes working on TV, OTT, print, films, and radio.

He is an alumnus of Jamnalal Bajaj Institute of Management Studies.