MUMBAI: Times Television Network (TTN) has got on-board Colors commercial and digital head Vivek Srivastava to fill in the place left vacant since April this year when Ajay Trigunayat moved on from the network.

In his new role, Srivastava will be senior VP and heading the English Entertainment Cluster (Movies Now and Romedy Now). He will take charge from today (1 October 2014) and report to TTN MD and CEO MK Anand.

Srivastava had put down his papers two months back at Colors, confirms sources close to the development.

Speaking on the announcement, Anand said: “Vivek’s experience in the broadcast sector combined with our aggressive approach to drive growth for the network will add great value to our business. The experience and calibre he brings to the table, we believe, will set new benchmarks for our channels.”

Commenting on his new role, Srivastava said: "I look forward to being a part of such a dynamic and motivated environment at the TTN. I'll be working closely with the team at TTN to drive high viewership performance across the English Entertainment Cluster. I look forward to an enriching experience.”

He had been with Colors since its inception in January 2008. He started as a research head for the channel and was later part of its international team before taking up the mantle of digital strategy.

Moreover, last year, he was given additional responsibility of Colors’ commercial business. Prior to that, he was with TAM Media Research, where he last served as director of the S Group. He has also worked with IMRB International.