MUMBAI: Saraswathi Anand has joined Network 18 as language cluster marketing head. Prior to this new role, she worked with Zee Kannada as head of brand.

The media professional has over 13 years of experience in brand management space. She has worked on consumer and media brands, and has handled all aspects of brand communication as well.

In Zee Kanadda, she was responsible for top of the mind (TOM) recall of the brand and ensuring leadership in the urban & rural markets. She also had to look at ensuring brand salience, relativity and engagement with viewers, and to constantly strive to ensure brand loyalty from the main stakeholders of the brand, namely advertisers & viewers.

She started her career with Enterprise Nexus as client servicing executive. She also worked with Titan, Accenture, Radio Mirchi, Vijaya Karnataka.