Mumbai: Times Network is set to launch its Hindi business news channel ET Now Swadesh on 4 October. The network has launched a promo film for the new channel on its newly created YouTube page.

The news broadcaster has unveiled a logo and tagline 'Badho Desh Ke Sath.'

“We are thrilled at the launch of our second Hindi news offering, ET Now Swadesh and I am confident Nikunj will lead this new mandate to its glory and success, and further raise the bar for the Hindi business news category,” said Times Network managing director and chief executive officer MK Anand.

The network had launched its first Hindi news channel Times Now Navbharat in August.

Last week, the network appointed Nikunj Dalmia as the managing editor of the new channel. “With a unique content offering that is focussed on empowering viewers with the knowledge that will enable them to be part of India’s growth story, ET Now Swadesh will sharply differentiate itself from other players in the Hindi business news category,” said Dalmia.