Mumbai: Public broadcaster Prasar Bharati on Thursday announced that it has launched a content acquisition Portal to enable ease of doing business in the process of online content acquisition.

In its 158th meeting held on 15 November 2019, the board of Prasar Bharati had approved an online content acquisition policy for off the shelf content, in a bid to ensure transparency, accountability and ease of doing business in the process of content acquisition.

According to the policy, the pubcaster intends to procure ready-made TV content (Hindi) on a license basis for its various analogue and digital channels and platforms. The content will be procured for multiple telecasts over multiple channels across DD networks and digital platforms. Rights would be acquired for a period of one year, three years or perpetually.

The rights holders who wish to offer their content are required to get registered on the Prasar Bharati content acquisition portal by 31 October.