MUMBAI: MipTV will kick off in Cannes on 3 April. Day one will see sessions on interactive TV, the future of branding and product integration in a changing world, strategies for digital media in the world of television. The keynote speech will be delivered by FremantleMedia chief creative officer new platforms Gary Carter.
In this age of increased democratisation of media, where consumers are getting their hands on both the tools of production and distribution, what does the “digital future” actually mean for content creators and active audiences? Carter, in his keynote address titled 'Whose TV is it anyway?' will provide a vision about creating collaborative creative relationships between the consumers and professional producers around content.
The Digital Media Strategies Workshop, organised with Interactive Rights Management will be held on 3 April and will highlight strategies for digital media in the television arena. The workshop will aim to demonstrate to broadcasters and producers how to embrace digital platforms and interactivity. It will also delve on areas such as the role interactivity and new digital platforms play in programme development, the kind programmes that lend themselves to interactivity and how can one take advantage of them for generating new revenue streams?
This will be followed by the Digital Distribution Showcase keynote by Microsoft senior director Erik Huggers, who will throw light on how digital media technologies can create new business opportunities for the media industry.
Post this, World Screen editor Anna Carugati is slated to moderate The Future of Branding and Product Integration in a Changing World. This has been organised with Reveille and the Branded Content Marketing Association. The speakers include ProSiebenSat 1 Media - Germany director corporate development Jan David Frouman, FremantleMedia Licensing Worldwide, Americas - USA executive vice president Olivier Gers, Cisco Systems - UK head of media partnerships Simon Jacobson, Two Degrees Ventures LLC. - USA principal Mitch Kanner, Freud Communications - UK vice chairman Kris Thykier and Ford Motor Company - USA senior advisor - global brand entertainment - Al Uzielli.
The panel will look at how advertising, product placement and branding must adapt to the world of DVRs.
Another session titled strategies for digital media in the world of television... or is it the other way around?, will have case studies and audience participation. The speakers include Interactive Rights Management Limited - UK creative and commercial director Valérie Bozzetto, Interactive Rights Management Limited - UK business development director Megan Goodwin-Patel and Interactive Rights Management Limited - UK managing director Bruce Vandenberg.
