MUMBAI: Television format creator and distributor Endemol has announced its first ever license deals in Hong Kong. The two main broadcasters in the territory have bought game shows.
Asia Television (ATV) has ordered over 60 episodes of 1 vs. 100. The show is due to launch at the end of September and will run initially as weekly specials then as daily shows.

The series will have attached to it a range of digital media applications including a fully interactive 3G TV game – the first time this has been done in the region.

Over on Television Broadcasts (TVB), more than 50 episodes of Deal or No Deal are due to run as weekly shows launching in early October. The deals will see both series also broadcast into southern Chinese Cantonese provinces, Guangdong and Guangxi.

Endemol International’s Licensing Manager, Asia Julian Curtis says, "This is the first time Endemol has sold its shows into Hong Kong and it’s great to have secured deals with both broadcasters at once."

1 vs. 100 has now been sold to 11 countries worldwide including US broadcaster NBC and the UK where it will launch on BBC One later this year.

Endemol says, Deal or No Deal has been picked up by over 45 countries including NBC in the US and in the UK where Channel 4 have signed a two year deal.