CNBC India looks to beef up evening band, launches 'Storyboard'

CNBC India looks to beef up evening band, launches 'Storyboard'

cnbc

As part of continuing efforts to expand its viewership base in the critical 8 pm to 11 pm evening band, CNBC India today announced the launch of Storyboard - aimed at the advertising community.

The first episode of Storyboard airs tomorrow at 8 pm with a repeat telecast at 11 pm. The episode will be screened again on Sunday at 11:30 am and 8 pm.

Haresh Chawla, CEO CNBC India, says: "There was a felt need to spice up our programming in the evening. So, we introduced the evening Executive Suite band for senior and middle management executives with a slew of new shows. Storyboard is the latest in the line-up and there are more such interesting shows in the pipeline."

According to Chawla, Storyboard’s primary focus is to explore what goes on in the advertising world - the latest campaigns, advertising pitches, wins and losses, analyse strategies, delve into issues that concern and influence consumers.

With the launch of Storyboard, the number of India-centric programmes on the channel goes up to 21.

Chawla said at present CNBC India had 10 hours of India-centric programmes on air which would go up to an optimum of 10-and-a-half-hours, not more.