MUMBAI: BBC World Service has won the Localisation Research Centre (LRC) 2004 Best Global Website Award for its Your Voice interactive websites.

The award recognises the most innovative multilingual and multicultural website on the internet.

The Your Voice websites were launched in Spanish, Russian, Arabic, Persian and Urdu in October 2003 with the objective of making online debates between people in different countries possible throughout the world.

LRC director Reinhard Schäler said, "The judging panel was impressed by the clear and user friendly design, respect for native language and success in promoting and creating cross cultural dialogue."

The award was sponsored by Euro RSCG Interaction. It recognises those who achieve excellence and set new standards in cross-cultural online communication.