B4U Music has completed directing and producing the Desi Boyz' new video Teri Galiyon Mein.

The band's current album is called Desi Boyz.com. The song in question is sung by Zubeen. B4U Music was also involved with the concept as well as executing the innovative idea. The song is a serious "dard bhara" love song but the lyrics take a hilarious look at love and broken hearts.

The song deals with the memories and experience of the frontman Devdas who remembers his good old days with Paro even as he drowns his sorrow with fellow "aashiqs" at "Caf Dard" - a "Desi" Broken Hearts club. This video has an unusual twist at the end.

B4U Music claims to reach over 15 million viewers in India. Earlier the channel had tied up with Indigaana.com and released the album RAW with Milestone, which had tracks of all new artists. B4U Music is trying to give promising talent a break which is often difficult to get. B4U Music is also producing two videos for this album, which are to be shot very soon.

Kalyanasundaram, director - creative and editorial, B4U Music, had these remarks to make: "It gives me immense pleasure to announce that in our very first year of operations we have made a music video for Desi Boyz. This is our way of contributing to the music industry and offering our support to the numerous talented artists out there. Ours is a vision to nurture and promote this industry."

B4U claims that its channels B4U Music and B4U Movies can be viewed in over a 100 countries including the US, UK, Europe, Middle East, Africa, Mauritius, Canada and Asia through five satellites.