MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a Global Indian Entertainment Company, today announced a partnership with Paytm First, a subscription-based rewards and loyalty program from Paytm, which offers exciting benefits across multiple categories like entertainment, food and music. The collaboration allows Paytm First subscribers access to Eros Now Plus services, which includes 12,000+ movies, TV shows, music, music videos, short-format content - Eros Now Quickie - and more.

Eros Now’s collaboration with Paytm First will strengthen co-development and integration of both platforms and provide high-quality online video content to consumers. At a time when there is unparalleled growth in online payment and digital video streaming platforms, the Eros Now-Paytm First alliance will provide leading entertainment and superior content to the digital savvy consumer.

Commenting on the collaboration, Ali Hussein, Chief Operating Officer, Eros Digital said, “Eros Now’s legacy of entertaining the masses is well-known and our collaboration with Paytm further strengthens our relationship with global audiences. Paytm First service is a great value proposition to the Indian consumer, and we are delighted to be a part of it. We truly believe that this partnership is an innovative opportunity, well-suited for digital savvy consumers looking for the most comprehensive entertainment offering. This collaboration has huge potential to move from simple customer acquisition to the development of long-term customer relationships.”

Deepak Abbot, Sr. Vice President- Paytm adds, “Paytm First is at the forefront of offering the most sought-after rewards and benefits to its subscribers. Lines between loyalty and subscription are so refined that it is hard to segregate the two. Consumers are looking for convenience at every juncture. With Eros Now as a part of the bundled offering to the end consumers, we are excited of the proposition with Digital premium programming as a part of the Paytm first package.”