MUMBAI: Hindi movie channel &Pictures from the Zee stable, has partnered with Excel Entertainment for the promotion of its upcoming movie - Dil Dhadakne Do, which is slated to release on 5 June.
Additionally, &Pictures has also exclusively acquired the telecast rights of Excel Entertainment's previously released films namely Dil Chahta Hai, Lakshya, Don and Don 2.
Adding an innovative take on their partnership for Dil Dhadakne Do, &Pictures has created a platform for audiences to meet the movie’s stars namely Anil Kapoor, Shefali Shah, Priyanka Chopra, Ranveer Singh, Anushka Sharma, and Farhan Akhtar.
As part of the promotions, &Pictures will invite viewers to share the fun side of their families via the 'Crazy Family Contest.' Viewers have to take crazy and funny family pictures and Whatsapp it to the &Pictures number (08879763807) along with their name and the city they hail from. Shortlisted winners will get a chance to hang out with the Dil Dhadakne Do star cast as they tour Indian cities for the promotion of the film.
Chopra said, “We are coming to your city to meet your family.”
Excel Entertainment’s Ritesh Sidhwani added, “The contest is an interesting integration aimed towards finding families who are as much fun as our Mehra family. Also, this will be our first association with & Pictures and we look forward for many more in the future.”
Directed by Zoya Akhtar, Dil Dhadakne Do is produced by Sidhwani and Farhan Akhtar and is a comedy-drama set on a cruise ship.
