NEW DELHI: Local content generated through creative storytelling. ‘Sut’ (meaning ‘shoot’ in Vietnamese) set to release in November 2016 is the first venture into film production by the content solutions company Greymatter Entertainment Pvt. Ltd.

Developed in collaboration with Vincent Ngo of the “Hancock” fame, the film is a coming-of-age story of two brothers set against the background of the sport, football. It has been directed by Vietmax, one of the most successful directors in Vietnam.

Greymatter Founder and CEO Chandradev Bhagat said, “We have always been excited about films. ‘Sut’ is a project that came together quite magically. Having worked on and delivered projects across geographies, the idea was to bring together creative talent, international work flows and storytelling abilities from around the world to create strong local content. This marks the beginning of some of our exciting plans ahead”.

Greymatter has been doing some pathbreaking work in both, sports and non-fiction content, including Premier Futsal League and Pro-Wrestling League in the live sports space. It has also developed the hit series ‘The Remix’. In the last year and a half, ‘The Remix’ has been sold in 15 countries. It has been nominated as the top 25 formats in the world at MIPTV – in fact making it the first Asian format to ever feature in the list.

Greymatter is strategically focused on creating IPR (Intellectual Property Rights) properties and churning out creatively distinguished content. It is currently one of the few Indian companies to have sold original formats globally and is a recipient of multiple nominations and awards in India and the A-Pac region including the EMVIES, Spikes Asia and Asian Television Awards.

The agency has worked with some of the biggest brands including Ten Sports, Sony Six, Star Sports, Disney, Viacom Colors and VH1 to name a few on the broadcast end and brands like Google, McDonalds, Tata and Idea in the branded content space.