Mumbai: Kids’ channel Sony Yay! garnered 63.7 GRPs in Hindi speaking market (HSM) urban during the festive period (week 43-45), according to Broadcast Audience Research Council (Barc) India. The channel was consistently leading the ratings on the kids’ genre during the festive months.

Sony Yay! had announced over 140 hours of fresh content and several new shows across multiple genres ahead of the festive period. The channel had introduced kids’ favourite shows such as “Oggy and the Cockroaches," “Haste Raho Henry,” “Obocchama–Kun,” and “Taarak Mehta Kka Chhota Chashmah - Season 2” during the festive period. The channel renewed shows like “Ding Dong Bell Masti Ka Khel,” “Oscar Ab Bas Kar,” “Honey Bunny” films, and more - which have contributed to the success of the channel throughout the year.

“We have promised our young fans an array of new characters, fresh new stories, rib-tickling humour, across a variety of genres,” said Sony Pictures Networks India business head – kids’ genre Leena Lele Dutta. “The success of the entire line-up that has taken us to the leadership position is an encouraging boost for us to continue serving our young audiences more of what they love.”

(Source: HSM Urban, Wk 43'21-45'21 Avg, 24hrs, 2-14ABC, BARC).