MUMBAI: Discovery Kids has joined hands with Rapid Metro Gurgaon to launch a first-of-its-kind consumer engagement initiative called Discovery Kids Joy Express.

This joy ride will begin from from Sikanderpur Rapid metro station on 19 December, 2015 and will run on Saturdays and Sundays from 12 - 4 pm.

The Discovery Kids Joy Express will be a unique touch point for kids to have fun while they learn on-board. The ride will deliver an enriching experience for kids with creative games, art & craft, puppet & magic show and quiz. Adding to the attraction will be kids’ favourite superhero Kisna, who will meet and greet with kids on-board the metro. Special joyrides will also be held for for schools, NGOs and corporates.

The tickets are priced at Rs 250 for kids and Rs 100 for the accompanying parent/adult and can be booked online on BookMyShow.com, or by calling on 0124-2800028 and at Sikanderpur Rapid metro station.

Discovery Networks Asia-Pacific South Asia executive vice president and general manager Rahul Johri said, “Discovery Kids continues to bring alive smart fun through its on-air content and innovative outreach campaigns. Discovery Kids Joy Express extends this promise by engaging with kids and giving them a priceless experience.”

IL& FS MD and CEO Rail Rajiv Banga added, “It has been Rapid Metro’s endeavour to connect with the younger generation and create awareness on the benefits of metro. Joy Express is a unique initiative which has been well accepted by our youngsters. We are happy to partner with Discovery Kids and we welcome them on board the Joy Express. Our association with them is based upon the synergies both companies bring, backed by our philosophy to innovate and provide a better customer experience.”