MUMBAI: Discovery Kids has announced that it is targeting to expand its reach in the states of Tamil Nadu, Andhra Pradesh and Telangana with the launch of Tamil and Telugu language feeds. The Tamil feed has already been introduced starting 24 March while the Telugu language feed will be launched from 1 April.

The launch of these new feeds will help Discovery Kids in further consolidating its position in the kids’ genre. Discovery Kids, after the launch of Bandbudh aur Budbak in February 2018, has created a stir in the kids' genre by garnering close to 200 per cent increase in TV ratings, 160 per cent + increment in TSV (time spent per viewer) and more than 30 per cent increase in reach.

Discovery Kids, Discovery Communications India head Uttam Singh said, “The launch of Tamil and Telugu language feeds will provide a huge fillip to our efforts in increasing the reach of Discovery Kids in the strategically important markets. The love and affection that Discovery Kids is getting are truly humbling. We are further intensifying our efforts to reach the top of the kids' genre.”

The channel will also mark April fool’s day, 1 April, as the birthday of Bandbudh Aur Budbak. The channel will launch new episodes of the show so that kids can have a blast with their favorite characters after the end of their examination period.

Also Read :

Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids announces second series of 'Sheikh Chilli and Friendz'