MUMBAI: This is an initiative that gives an aspiring game developer the chance to create a product based on a Cartoon Network property. The broadcaster has announced an alliance with AOL for Project Goldmaster in the US.

Ten finalists will be selected to compete to win the top honour to develop an online game for CartoonNetwork.com's Power Play Games area. The subject of the game will be a series such as Samurai Jack, Codename: Kids Next Door, The Grim Adventures of Billy and Mandy.

The winner will chronicle the journey to making a game using the Cartoon Network intellectual property on the AOL Journal blogging service. Through the creation of video vignettes, early story boards, screen images and interviews with the game-makers, AOL will also offer gamers an insight view of the creation of a game.

Cartoon Network New Media VP, GM Paul Condolora was quoted in an official release saying, "We know there is a great deal of talent and creativity in the independent gaming community. Project Goldmaster will be a significant opportunity for an up-and-coming developer. Cartoon Network has always been focussed on attracting new talent, first for our animated series and now to develop interactive games based on our successful properties. We think working with the independent gaming community on Project Goldmaster is a good fit with our mission and will allow millions of Cartoon Network fans the chance to buy and play this game."