MUMBAI: &TV, which launched in India and the Middle East on 2 March, 2015, is now set for its UK launch. The new general entertainment channel (GEC) from the Zee Entertainment Enterprises Ltd (Zeel) stable under the ‘&’ franchise will go live in the UK on 6 April at 7 pm.

The channel will be launched on the eve of the 20th anniversary of Zee UK.

Zeel plans to expand &TV’s presence to every country where it has its footprints, subject to licence clearances.

Meanwhile, in India, &TV which, opened up with 90.6 GVMs, has only gone up in the ratings chart, in its second week, recording 105 GVMs. 

The channel, with the philosophy 'Jashn Jeene Ka' (celebrating the spirit of life), stands for binding people, ideologies and philosophies and aims to mirror the thinking and values of an evolved, 'new age' India.

&TV currently airs a total of 22.5 hours of original programming throughout the week.

Be it &TV's flagship show hosted by Shah Rukh Khan, India Poochega – Sabse Shaana Kaun? or the strong fiction line up with shows like Razia Sultan, Bhaghyalakshmi, Gangaa, Begusarai, Bhabi Ji Ghar Par Hai!, and the weekend offerings with Killer Karaoke and Tujhse Naaraaz Nahi Zindagi; the programming seems to have piqued the curiosity of audiences enough to tune in and spend time on the channel's fare.