MUMBAI: Zee TV announced the launch of Zee Woman, the exclusive afternoon band for women, starting 12 July.

The channel has taken a step ahead to provide customized entertainment for the new age homemaker, with Zee Women.

The two and a half hour show to be on aired every Monday to Thursday at 12:30 pm, will have features and short capsules on beauty, interiors, cookery, good housekeeping to the latest style and fashion, says a press release.

Zee Woman has been conceptualised keeping the new age housewife in mind. The show will have short capsules giving information on career options, recipes, astrology, agony aunt columns to special request songs and health as well giving useful tips for the day to day life. Zee Woman is meant to render the band more informative and interesting.

Speaking on the occasion, Essel Group's Corporate Brand Development Group's vice president Ashish Kaul said, "Zee Woman is an extension of our belief that the Indian woman is a contemporary individual with a strong personal identity. It will address issues close to her heart and act as her personal advisor by giving tips on an array of topics ranging from beauty, interiors, cookery, good housekeeping to the latest style and fashion that will be useful to her in everyday life."