MUMBAI: Zee Media Corporation has established a wholly-owned subsidiary in the name and style of Ez-Mall Online Ltd.

The company has informed the Bombay Stock Exchange (BSE) that the company has subscribed to 700 Equity Shares of Re. 1 each therein.

This subsidiary shall engage in web-based e-commerce business, to complement TV-based e-commerce business currently housed under company's 49 per cent Associate entities viz., Today Merchandise Pvt Ltd and Today Retail Network Pvt Ltd.

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