MUMBAI: Jab aap ka target, samaj ke target se match nahin karta, to aap samaj ka target ban jaate hain… At times, it can be difficult to stand up to one’s own family or the society at large, in pursuit of following your belief or ambitions. Given the damnation and the emotional atyachaar that follows, it’s very easy to get discouraged. However, if you truly believe in yourself, agar vishwaas hai, toh khade raho… #AdeyRaho – keep at it. Because what doesn’t break you, only makes you stronger.

The campaign of the 11th Season of Kaun Banega Crorepati (KBC), simply iterates this thought beautifully. Conceptualized, written and directed by Nitesh Tiwari, this year’s campaign brings forth situations that are extremely relatable and thought provoking, with a tinge of humour.

With KBC on the anvil, the iconic name synonymous with the show – Mr. Amitabh Bachchan is also gearing up to welcome and applaud contestants from across the country who will showcase the power of their knowledge.