MUMBAI: Which is the ruling television network in India? Which of them has raced ahead in the viewership stake post the opening up of the lockdowns? Which network’s content is resonating better with viewer cooped up in homes?
Well, the Broadcast Audience Research Council (BARC) has released data for four weeks from week 32 to week 35 for All India 2+ audiences to give us its take. And the winner, according to that is the Star network with a share of 22 per cent. Clearly, Uday Shankar, K. Madhavan, and team are doing something right.
And very close behind it is the Zee network with its 21 per cent slice. Clearly, CEO Punit Goenka is living up to his commitment that he is going to put his best foot forward and help the network regain its leadership position.
Network18, it looks, like has a lot of catching up to do with a 11 per cent piece.
The Sun network, which was once ruling is at fourth position with its share of 11 per cent while Sony brings up the rear with a nine per cent piece.
BARC has clarified that the Star network includes Star, Disney, Asianet, and NGC. Zee, Zee Media ancd Zee Akash have been considered as part of the Zee network . Network18 includes Viacom18, AETN18, TV18, IBMN Lokmat.